- Staff
- #1
After twelve years, Never Compromise is back. Some of you may have fond memories of the company’s past, while the name may be completely new to others. To quickly break down their history, Never Compromise putters started appearing on Tour in the late 1990’s, and quickly found a great deal of success. In the early 2000’s, Cleveland Golf acquired the brand and went on to deliver the iconic Voodoo series, which featured contrasting colors for alignment, advanced materials like tungsten, and unique shapes. The company occasionally popped back into our minds with names like X-Ray, Gambler, and Sub-30. The Gambler series was particularly loved, as it married traditional milled shapes with (at the time) unheard of customization opportunities. Eventually, Never Compromise’s parent company SRI decided to focus their putter innovation under the Cleveland Golf brand, which managed to evolve from a bargain brand to one known for its technology and premium feel at affordable prices.
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