While there are a lot of companies who are finally realizing that having something for everyone is critical, Cobra Golf has been walking that walk for years. When they made the decision to really evolve and put more emphasis on their now AIR-X lineup of clubs, it provided something for a huge segment of golfers who need help but don’t want to sacrifice technology. This time around, Cobra is taking it even further by implementing focused design efforts that serve the golfers with smoother tempos and more human speeds. As always with AIR-X, the name of the game is distance through easy launch, higher flight, and increased lateral accuracy. The new AIR-X lineup is here.
2023 Cobra AIR-X Drivers and Fairways
Where the metalwoods are concerned, Cobra has put a lot of attention in not only implementing better performance, but a more cohesive aesthetic as well. Within both the drivers and fairways, the company’s showcase H.O.T. Face Technology is present with a 15% thinner build, allowing for more speed.
In case that wasn’t enough, the clubs themselves are also extremely lightweight with the driver totaling 290g weight. For the driver, that total weight includes 26g placed in the rear of the clubhead to bring the MOI to over 5,000, making it the most forgiving and stable AIR-X driver yet.
Both the driver and fairways also feature an offset design, and while some may balk at that, it has proven in testing to be an important design feature for the target demographic. The design actually helps address the biggest issue for most of these golfers, getting that clubface more square at impact. As such, these are bonded clubs with no adjustability.
Worth mentioning is the evolution Cobra Golf continues to make visually with the AIR-X metalwoods. Where in the past it always seemed like a bit of an afterthought, now there is some polish to it. That is as it should be, because all golfers should be able to enjoy and be proud of the way their clubs look, and this clean black and read color scheme achieves that.
The AIR-X drivers will come in 9.5, 10.5, as well as 11.5 with the women’s offering 11.5 and 15.0 degree options and will be priced at $349.
As for the fairways, they will be $299 and available in 16.0, 19.0, and 22.0 with the women’s in 19.0, 22.0, or 26.0 degrees.
Cobra AIR-X Irons and Hybrids
Not to be forgotten, lightweight is also the name of the game for the AIR-X hybrids and irons. The goal here was to make super game-improvement designs that were lighter but still packed with power. Both feature the same red, black, and chrome theme that ties with the metalwoods, not to mention the offset is also prevalent here, with more in the irons this time around.
The irons showcase a refined deep-cavity back design as well as an improved Speed Channel that has allowed the face to flex more than the previous AIR-X for more launch and distance. That face utilizes Cobra’s H.O.T. Face Technology that is 15% thinner and ties it into a more progressive and lower profile shaping. The change in profile was done in order to get the CG lowest in the longest club (4i) and highest in the shortest to hit the necessary windows to maximize performance at moderate speeds.
Where the hybrids are concerned, there is now an improved H.O.T. Face Insert being implemented bringing a new level of speed potential to the AIR-X line that hasn’t been seen before. Along with that, the hybrids utilize more back and heel-side weighting internally to add more draw bias while also keeping launch up.
Pricing for the AIR-X irons will be $699 for steel and $799 for graphite in iron or combo-set configuration, while the women’s will be $799 in graphite as a combo-set only.
Hybrids will release for $199 for men and women with the 3H (19.0) on the men’s side and 4H (21.0), 5H (24.0), 6H (27.0) and 7H (30.0) options available for men and women.
The Details
It should be clear that Cobra Golf isn’t just throwing the 2023 AIR-X lineup out there anymore. Sure, it is available as a complete 12-club set ($1,499), but that is in addition to individual club availability. One other thing that Cobra continues to get right with AIR-X is ensuring that there are men’s and women’s offerings, but without the clumsy color scheme that some other companies flock to for the ladies.
The new AIR-X lineup will officially be available for purchase on 10/6/23.
