At times people seem to forget that Titleist is more than ProV1, ProV1x, and AVX when it comes to golf balls. Clearly that could not be further from the truth, but what might not be understood is that they maintain a relentless pursuit of innovation when it comes to every golf ball that they produce. The latest example comes today with the introduction of the newest iteration of both the 2024 Titleist Tour Soft and TruFeel golf balls.
2024 Titleist Tour Soft Golf Balls
The Tour Soft has historically been Titleist’s “every person” golf ball design, aimed at all around performance and feel regardless of what club they are swinging. Naturally, the quest again takes aim at more distance off the tee, as well as increased spin, specifically into greens.
Step one has been redesigning the core of the ball, this time by increasing the size with the aim of creating more ball speed. For those wanting more specific size info, Titleist tells us that the core is now 1.608 inches in diameter, which makes it the largest ionomer covered core on the market. This core is the keynote topic for the new release, as it is Titleist flexing its muscles by applying more of its fastest material than ever within a golf ball.
Externally, the core is covered by a thin “FusaBlend” cover which is a proprietary design by Titliest that has now been reformulated. By using a combo of ionomers and softening polymers, the Tour Soft seeks to have better grip and interaction with the clubface for more spin into greens while also improving the softer feel. The ball is finished with a “346 quad dipyramid” dimple pattern to also better the aerodynamics for better flight and distance.
The 2024 Tour Soft golf balls will be available in white, high optic yellow, and pink (July release on this color).
2024 Titleist TruFeel Golf Balls
Also arriving is the new TruFeel, the next evolution of Titleist’s softest golf ball. Like the Tour Soft, the main target for improvement was in long distance shots as well as improved greenside potential, but there remains a heavier focus of being an ultra-soft golf ball when it comes to TruFeel.
Internally, there is a new TruTouch core which keeps ball speeds as high as possible while keeping compression and feel low. The bigger story though is externally where the TruFlex cover sees its third version formed into a 376 tetrahedral dimple design that compliments the TruTouch core to be the softest golf ball possible, while maintaining the consistency befitting the Titleist name.
The 2024 Titleist TruFeel will be offered in white upon release, and yellow as well as matte red later in the year.
The Details
The initial release of both new golf balls from Titleist worldwide is 1/24/24, with additional color options previously discussed later in the year. Price points come in at $39.99 for the Tour Soft, and $24.99 for TruFeel.
