Hoping to give their consumers the best of both worlds, Callaway’s new TruTrack line of Chrome Soft golf balls utilizes elements of both Triple Track and Truvis, the company’s two most popular pieces of visual golf ball technology. After listening to feedback from their customers, and looking at trends with their Tour staff, Callaway is introducing some subtle changes intended to enhance the benefits of both technologies.
Aside from just looking cool, Truvis has always been about dynamic feedback. The pattern draws in the eyes, makes the ball appear larger, and provides a visual reference for how the ball is spinning and rolling on both the ground and in the air. Callaway’s Jason Finley notes, “If you talk to golfers about what they like about Truvis, you hear many different things. But one of them (we hear a lot) is that players like to see the ball rolling. Whether it’s the spin or the track of the ball as you’re putting, and this just allows for more of that feedback, particularly on putts.”
Alternatively, Triple Track was designed with alignment in mind, giving golfers a static visual cue to aim the ball properly, both on the green and the tee box. TruTrack seeks to provide both of those benefits.
The first change we notice with TruTrack is the modification of the shapes, and the shapes’ placement, compared to Truvis. TruTrack is now utilizing hexagons instead of pentagons. In addition, the hexagons have been placed so that they frame the center of the ball, both vertically and horizontally. This small step alone means the TruTrack retains the dynamic feedback of the Truvis, with the additional benefit of providing some alignment assistance.
Callaway’s Eric Loper says about the new design, “We started with the position, in Truvis we have 12 designs symmetric around the golf ball and some of the feedback was that for some players they would like it to be a little bit cleaner, so we went to 8 hexagonal positions centered around that line, which gives us great symmetry. So that was important to sort of hone in on that. And then we focused on the shape, we were looking at circular, more fluid designs and we landed on the hexagonal shape because it gives us more alignment opportunities with these parallel lines.”
To add to the cool factor, the TruTrack hexagons are designed to resemble American flags, all the way down to the intricately placed stars. Loper notes that advancements at the company’s Chicopee plant, “gives us the ability to have a clean transition between the blue and the red. That’s because we are capable in the technologies that we’ve developed over the last couple of years to give us high precision in our stamping process.”
Still, the new shape pattern isn’t a complete alignment tool. Callaway’s ball team noticed the increasing number of Tour players utilizing alignment lines on their golf balls, often drawn with a marker, and decided to incorporate their own stamped line on TruTrack. The blue line, book-ended by pointed tips, sits perfectly between the new hexagon pattern, and gives players an additional visual cue for alignment.
Callaway hopes that the new TruTrack design will fill the space for customers that utilize alignment technology, but still want the dynamic visuals offered by the Truvis pattern.
Features, Benefits, and Details
Precision Technology
- Delivers our tightest dispersion, consistently fast ball speeds, and total performance. We’ve enhanced every component and design feature to create the highest quality golf balls.
New TruTrack Alignment
- The next advancement in our visual technology, TruTrack combines the best elements of Truvis and Triple Track for better roll feedback, visible spin, and alignment. The new hexagon shape is featured in a red, white, and blue USA design, for even more feedback that you can see.
Construction Optimization
- New Hyper Elastic SoftFast Core for Tour level speed, spin, and control through the bag.
Tour Aero
- Consistent ball flight at every condition with our Tour Aero design.
Pricing and Availability
- $49.99/dozen
- Chrome Soft, Chrome Soft X, Chrome Soft X LS
- PAR date: 5/12/23
For more information on any of the Callaway Chrome Soft lineup, check out their website at www.callawaygolf.com.
